| Business Evolution through Innovative Touchpoints Essential for Survival By Michelle Adelson, January 16, 2009 In the last 10 years newspaper circulation has continued to decline. Cable and satellite television has added hundreds of channels to the viewing public, diluting the dominance of a few major networks including NBC, CBS, and ABC. The internet and the BlackBerry have changed the way we transmit, receive, and share news and information. During the year 2007 the world passed a noteworthy milestone, as more than half of the population lived in cities. In 2010 there will be 59 cities with populations greater than five million inhabitants. Daily, technology is changing how and where we live and interact. Our world is rapidly evolving, both in motion and concepts. Corporations that do not stay current, comprehend, embrace, and utilize this technology and advance with the times, are now distant memories. Pan Am, Woolworths, Gimbals, Caldor’s, Washington Mutual, Sharper Image, Linens-N-Things, and Lehman Bros. are but a few that are all gone from view with the big three auto makers not far behind. If we are to survive in these lean times we must be aware of this constantly changing landscape. Whether economic growth or recession, boom or bust, ups or downs—knowing how to use these communication vehicles and keeping current with innovative trends to connect with your target market is essential. Consistently and cohesively reinforcing your brand through such channels assists in managing public perception, remaining interconnected, and establishing a platform to make wise business decisions now and in the future. |
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