Copia Creative Wins an American Package Design Award by Graphic Design USA
2009 American Package Design Awards, Graphic Design USA
Category: Package Design
Jer’s Chocolate Peanut Butter Bars & Gourmet Packaging Collection:
As a part of Copia Creative’s multi-level marketing solution for the launch of the Jer’s brand and product extension from a seasonal product to an everyday confection, Copia researched, developed, and designed packaging for the Peanut Butter Bars. Through buyer feedback and intense retail analysis, Copia responded to the gourmet and grocer market niche with creative consistent to the overall brand positioning strategy.
American Package Design Awards:
Graphic Design USA has been conducting the American Package Design Awards competitions for over four decades. The goal of these competitions is to focus attention on areas of growth and opportunity for graphic design professionals, to recognize the best work being done in those arenas, and to emphasize the value that graphic design brings to business and society. This annual competition celebrates well-designed graphics, of course, but more importantly the power of design to advance the brand promise and to forge an emotional link with the buyer at the moment of truth.